For many of us, technology is a necessary evil. Something we love and hate in equal measure. We realise its importance in our lives, but find it a chore to use and hate the reliance we have on it.
But why do we love and hate technology?
This may seem like a difficult question to answer, but when you think about it, our relationship with technology plays on our two most fundamental mindsets of fear and love.
For instance, technology used to be expensive and only for the elite, not the masses. This exclusivity plays with our innate nature to long for, or love, something that is out of reach. When we finally attain that all important goal and have the device in our hands, we feel special. We have achieved our heart’s desire. That is until everyone else has one, too. And theirs are better, newer, and sexier. That’s when the hate kicks in as we look at our own devices with derision. Somehow the device we loved only days, weeks, months earlier now seems clunky, slow, ugly — it’s no longer sexy or attractive to us anymore.
This love is further watered down when you think about how many technological devices there are in our lives. If the device you are using is no longer attractive to you then there are plenty more fish in the sea. You can go find a new one and fall in love all over again. It’s like technological Tinder. If your laptop isn’t doing it for you, swipe left and the next device will appear in no time at all.
Then there’s the social aspect. I hate it when my kid is on his phone and he clearly loves using it more than he does me at that moment in time. But on the other hand, I love that I can call or text him at any time I want. Or that I can Facetime him when he is away on a school trip. I hate that he is distant because he is using a device, but love that when we are apart the devices bring us together.
Our homes, cars, and pockets are full of gadgets made to enhance our lives and allow us to be more productive. Yet, because of this ease, we have shorter attention spans, lower retention capacities, and a greater likelihood to allow gadgets to do our thinking for us. The ease of access to technology makes it difficult to accept when that technology fails or doesn’t do what we want it to do quickly enough. We hate it when it slows down or breaks, but we feel that longing that only love can give when it is absent.
This conflict is at the very core of our relationship with technology. We love the things it gives us, but only appreciate it when they are taken away.
If your love for your devices is waning due to damage or performance issues, we’re here to help. Yes, we’re a computer repair store, but this Valentine’s Day, think of us as your technological marriage counselor. We’re here to get things back on track for you and the technology you love. <3